The KLORANE Institute



The plant world comes under threat every day. KLORANE Laboratories actively work to protect our plant heritage by virtue of their Corporate Foundation, the KLORANE Institute. The Institute has set itself 3 objectives:


  1. To preserve and protect endangered species (partnership with the National Botanical Conservatory of Brest)
  2. To educate primary school children about plants and how to respect them with the help of pharmacists
  3. To inform and support associations and institutions with a similar philosophy to that of the KLORANE Institute.


The example of Normania triphylla (Lowe) Lowe


All plant species play an essential part in the great balance of nature. The fate of Normania triphylla (Lowe) Lowe is a good illustration of this. This plant, endemic to the island of Madeira, was believed to have disappeared more than 100 years ago when a botanist, Father Nobrega, spotted a few isolated plants on this very island. Aware of the rarity of this magnificent plant, the botanist took a few seeds to Funchal and to the National Botanical Conservatory of Brest (CBNB). The CBNB team succeeded in growing some young plants. A successful rescue. In order to continue the work of Father Nobrega, the Klorane Institute established a partnership agreement with the National Botanical Conservatory of Brest on 22 May 2007 to re-establish this species in its natural habitat.

Without the support of the Klorane Institute, this plant would not exist today...

Normania triphylla

Today, the KLORANE Institute is enlarging its horizons ...


In Portugal, the Institute plants a tree each time a child is born. As a result, approximately 100,000 trees are replanted each year.
In Greece, following the devastating fires in the summer of 2007, the Institute replanted 10,000 olive trees.
In Italy, the Klorane Institute has worked with the National Parks and Nature Reserves Federation and primary schools to create the Vividaria project, aimed at raising the awareness of children about the importance of preserving the plant world. First of all in the classroom and then in a real-world situation, children learn how to plant different species of trees to promote biodiversity and counter greenhouse gas emissions.





The Vividaria project received recognition from UNESCO’s Italian National Commission for its significant contribution to the Decade of Education for Sustainable Development programme (DESS 2005-2014) proclaimed by the United Nations (UN) and coordinated by UNESCO.




Vividaria – the power of plants and the power of children, united for an air we can breathe.


  Find out more


  • Normania triphylla
  • Réintroduction de Normania triphylla à Madère
  • Réintroduction de Normania triphylla à Madère


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